Running a restaurant today needs more than good food. You need strong local visibility so customers can find you fast when they search local SEO for restaurants, “Indian food near me,” or “best restaurant in Basingstoke.” At Digipeddle Technologies, we help restaurants grow with simple and effective SEO strategies.
This guide shows how we used local SEO for restaurants to grow Spicy Tadka, a popular Indian restaurant in Basingstoke, UK. We share the real steps, real numbers, and real results so you understand what works and how you can apply it.
Why Local SEO Matters for Restaurants
Local SEO helps customers find you exactly when they want to order or visit. When hungry users type things like “restaurants near me,” Google shows businesses with the best local signals.
Local SEO helps you:
- get more walk-ins
- boost table bookings
- increase takeaway and delivery orders
- build trust with strong online presence
For restaurants, this is the fastest way to grow without heavy ad cost.
How Digipeddle Technologies Improved Local SEO for Spicy Tadka
1. We optimised their Google Business Profile
Google Business Profile (GBP) is the heart of local SEO for restaurants.
We added:
- menu categories
- opening hours
- high-quality food photos
- location tags
- weekly posts
- keywords like Indian restaurant in Basingstoke
What it did:
Spicy Tadka started ranking higher for:
- “Indian restaurant near me”
- “Indian restaurant Basingstoke”
- “best Indian food near me”
Their GBP views increased every week.
2. We created SEO-friendly content
We built content around real user searches. The blog topics included:
- hidden Indian dishes
- best takeaways in Basingstoke
- authentic Indian food
- buffet options
- vegetarian Indian dishes
Each blog used the keyword local SEO for restaurants and other related terms in a natural way.
Result:
Organic traffic grew because Google understood the restaurant’s content was helpful.
3. We improved local citations
We listed the restaurant on UK platforms like:
- TripAdvisor
- JustDial
- Yelp
- OpenTable
- FoodHub
- Local directories
This improved Spicy Tadka’s trust score and created strong local signals.
4. We built a fast, mobile-friendly website
A restaurant website must:
- load fast
- look clean
- show menu clearly
- allow quick booking or ordering
We improved page speed and removed slow elements. This helped customers stay longer and convert faster.
5. We added schema markup
We added Restaurant Schema so Google could read:
- menu
- price range
- hours
- reviews
- address
Schema improves ranking and click-through rate.
Real Results After 90 Days
After applying these local SEO for restaurants strategies, Spicy Tadka saw:
- 170% increase in map views
- 3x more “Directions” clicks
- 52% more phone calls
- 40% more table bookings
- 30% more takeaway orders
- First-page ranking for “Indian restaurant Basingstoke”
These numbers prove that simple, consistent local SEO works.
